It is 2am and you need to book a Travelodge room but have no access to the web. This poses no problem, thanks to the automated phone booking service powered by Fluency’s speech-recognition technology, which helps you find the nearest hotel and make a reservation. The London firm’s software is used in call centres for clients such as EDF Energy, Arcadia and Barclays. Fluency has secured £9m of investment from venture capitalists Favonius Ventures and Kennet Venture Partners. The company’s sales have grown 56% a year from £1.5m in 2003 to £3.8m in 2005.
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