Footfall monitors pedestrian flow in 500 shopping centres in 23 countries. It counts people by using video cameras and then makes the data available to customers over the internet. It also offers consultancy services, advising on the best location for a new shop, and produces the industry benchmark for shoppers – the Footfall National UK Index. This compares weekly or monthly footfall in shopping centres with the national average. The company was founded by John Gallagher and Brian Barnes in 1991 with support from business angels, but it has since raised almost £10m in venture-capital funding from NewMedia Spark, Abbey National, Quester and Matrix. Sales have grown 70% a year from £1.1m in 2001 to £3.3m in 2003, during which period the company made a loss.
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