When an internet user types a word into a search engine such as Google, Traffic Broker positions a relevant advertisement for its client’s products or services within the search results. Its software helps customers, including Amazon, O2 and eBay, bid for top positions on search engines. It also identifies second-tier key words that are cheaper to buy. The company was founded by Neil Hutchinson with a £2,000 overdraft in 2004, and its sales have grown 151% a year from an annualised £1.1m in 2005 to £18.3m in 2008.
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