The 6,000 bathroom products sold by this Yorkshire firm range from a £10 plug to a double bath with an integrated television set, retailing at almost £4,000. Founders Stuart Greenwood and Mike and Angela Roden import their stock from as far afield as Egypt and South Africa, selling it on to 2,000 independent retailers and bathroom merchants around the country. Enthusiasm for DIY makeovers has helped to boost profits 61% a year, from £813,000 in 2003 to £3.4m in 2006.
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