John Smith and Giles Harridge set up this business to enable online shoppers to order personalised versions of a range of gift products. These include calendars, chocolate bars and champagne bottles, all of which are adapted to bear a person’s name or a message to the buyer’s specification. The special occasion “message in a bottle gift”, where the enclosed scroll bears the name of the recipient, is a particular favourite for Valentine’s Day. Isis Equity Partners invested a reported £4m in June this year for an undisclosed stake. Getting Personal’s sales have grown by 72% a year, from £1.9m in 2007 to £9.5m in 2010.
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