More than 3,000 software resellers, consultants and IT service providers use Giacom’s cloud-based platform to buy products ranging from email software and document storage to encryption and anti-virus software. The Hull-based firm was set up as an internet service provider 20 years ago, before changing direction to focus on the fast-growing cloud computing market. In 2017, chief executive Mike Wardell, 38, led a management buyout from the founder, Nick Marshall, 49, in a deal funded by private equity firm Livingbridge. Sales reached £25.1m last year.
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