The longstanding relationship between fashion and music has been fruitful for Gio-Goi. Brothers Anthony and Christopher Donnelly were fixtures on the Manchester club scene in the 1980s, and their brand became a cult fashion label, dressing British rock acts such as the Happy Mondays, Oasis and New Order. The brand was relaunched in 2005 under the leadership of chief executive David Douglas and managing director Marc Killbourn, and Gio-Goi clothes became popular with the likes of the Arctic Monkeys, Lily Allen and Amy Winehouse. Adding new lines, including accessories, footwear and eyewear, and expanding into the Continent, have helped sales grow 220% a year from £575,000 in 2006 to £18.8m in 2009. In December 2008 brand manager Pentland invested an undisclosed amount for a 20% stake
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