Musicians from George Ezra to Little Mix and Motörhead have turned to this London merchandising specialist since it was founded in 2008. As well as handling T-shirt sales and VIP fan experiences at live events, it designs and operates websites. Online sales increased last year as the pandemic forced tours to be cancelled. Fans can buy everything from Mötley Crüe hot sauces to Backstreet Boys onesies. Profits were £7.1 million in 2019. It is led by chief executive Benny Lindstrom, 47.
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