As a young man, John Graham’s passion was climbing mountains. In 1998, with business partner Paul Caplan, he opened his first outdoor-products store. Today, Go Outdoors has 27 shops with walking and camping gear for professionals and amateurs, as well as cycling, skiing and climbing accessories. The business is chaired by John Lovering, former chairman of Debenhams and Somerfield. Sales were up 48% a year, from £23.1m in 2007 to an annualised £74m in 2010.
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