Co-founder Louise Hill, 56, created gohenry after she and two friends stood on the sidelines of their sons’ football match, grumbling about their kids nagging for their cards. Hill wanted to create a tool to teach children about money management in a digital age, while giving parents a level of visibility and control over pocket money spend. Launched in 2012, gohenry provides prepaid children’s debit cards that parents can top up via an app. It has raised £21m, including £6m from more than 3,000 investors in a crowdfunding campaign last November. Under chief executive Alex Zivoder, 54, sales — primarily comprised of membership fees — hit £8.3m last year.
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