Using Grapeshot’s algorithm, advertisers can search for and analyse keywords on billions of web pages in real time, in order to reach the right audiences. Founders Martin Porter, 72, and John Snyder, 50, met at Cambridge University and created Muscat, an early search engine, which was sold in 1997. They launched Grapeshot in 2002, spending four years developing the technology before starting to trade. They have since opened offices in London, New York, Singapore, Chicago and Sydney, helping lift sales to £5m in 2015. In December the company raised £6.6m from investors including IQ Capital and Draper Esprit, taking its total private equity funding to £17m.
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