Husband and wife Adam and Carole Warren started Greencare Environmental with £60,000 of personal funds. The company provides customers such as JP Morgan and the London Stock Exchange with hygiene services, including installing and maintaining sanitary disposal units, vending machines and soap-dispensing units. Both the Warrens used to work at Rentokil Initial, now a key competitor. Claiming to retain more than 90% of their clients, they have grown sales 67% a year from £962,000 in 2001 to £4.5m in 2004.
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