The software developed by this London company drives internet traffic to the websites of Vodafone and Monarch Airlines. Its technology can also help websites appear high up in search-engine rankings, and measure the return from online advertising campaigns. The company recently undertook a campaign for the Radisson Edwardian hotel chain and claims that it increased occupancy rates and generated £44 for every £1 invested. Greenlight was founded in 2001 by chief executive Warren Cowan, and its sales have grown 101% a year from £1.4m in 2005 to £11.3m in 2008.
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