This London search-engine-marketing company has developed technology that drives traffic to the websites of clients such as Alliance & Leicester, Monarch Airlines and American Express. Its proprietary Quant software optimises the performance of pay-per-click campaigns and continuously improves results. The business, founded by chief executive Warren Cowan in 2001, also analyses the return on investment that keywords in a website generate. The expanding online advertising market has helped to increase sales by 97% a year from an annualised £970,000 in 2004 to £7.5m in 2007.
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