Professional athletes, fitness enthusiasts and military personnel in more than 100 countries consume Grenade’s sports performance and low-sugar bars and drinks. In 2017, private equity firm Lion Capital acquired a majority stake in a deal that valued the firm at £72m. International sales reached £13.5m in2018, boosted by an increasing brand presence in America. Co-founder and chief executive Alan Barratt, 43, heads the Solihull-based business.
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