Professional athletes, fitness enthusiasts and military personnel in more than 100 countries are consumers of Grenade’s sport performance and weight-management bars and drinks. Since the coronavirus outbreak, the company has been delivering to front-line NHS staff, and says “demand is up” for its long-life food products. It is led by Alan Barratt, 43, who co-founded the business in 2009, selling fat-burning pills packaged in bottles shaped like hand grenades. The Solihull firm claims to sell more than 140,000 protein bars a day and has diversified into sportswear. Profits grew to £7m in 2018, boosted by a partnership with Marks & Spencer.
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