Professional athletes, fitness enthusiasts and military personnel in more than 100 countries consume Grenade’s sports performance and low-sugar bars and drinks, helping sales reach £52.5m in 2019. Since March, the company has been delivering to frontline NHS staff, and reports that overall demand is up for its long-life food products — it says it now sells more than 140,000 protein bars a day. The Solihull firm is led by Alan Barratt, 44, who co-founded the business in 2009; in 2017, private equity firm Lion Capital acquired a majority stake in a deal valuing Grenade at £72m.
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