Fitness enthusiasts, professional athletes and military personnel in more than 85 countries buy Grenade’s high-protein, low-sugar bars, drinks and shakes, and performance nutrition products. In 2017, private equity firm Lion Capital acquired a majority stake in a deal that valued the firm at £72 million. Co-founder and chief executive Alan Barratt, 44, heads the Solihull-based business, which donated £500,000 worth of care packages to NHS staff and key workers in the latest lockdown. International sales reached £13.1 million in 2019.
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