Fast Track 100

Taking inspiration from patisserie desserts in Belgium, James Averdieck’s upmarket dessert range can now be found in supermarkets from Waitrose to the Co-op, as well as on Virgin Atlantic and British Airways flights. The London company began with oven-ready chocolate soufflés but now offers snack-sized puddings, cheesecakes and fruit desserts bearing its more recent Frü brand. High-profile marketing campaigns for new products and a sponsored ice rink at the Natural History Museum have kept sales growing 71% a year, from £3.4m in 2005 to £16.8m in 2008.

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Company details
CompanyGü Chocolate Puds
ActivityPremium pudding maker
LocationWest London
Annual sales rise over 3 years71.07%
Latest sales £000s*16,776

If applicable:

* supplied by company † annualised figure