Gymshark sells its branded fitness clothing directly to consumers online, where its sponsored YouTube and Instagram stars showcase its body-hugging vests, tops and leggings. Ben Francis, 28, launched the brand in 2012, and it has since gone global under chief executive Steve Hewitt, 47. During lockdown, its “sweaty selfie” campaign raised £180,000 for the Birmingham Women’s and Children’s hospitals. In August, the company sold a 21% stake to US private equity firm General Atlantic, valuing Gymshark at more than £1bn.
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