Ben Francis started this Redditch-based fitness clothing brand in 2012 at the age of just 20. Since then, its range of vests, hoodies, T-shirts and leggings have gone global. The company has nurtured a style-conscious fan base by sponsoring popular YouTubers, Instagrammers and bloggers that it accompanies to big fitness exhibitions around the world. It exports to more than 150 countries, including the US, where it makes more than 40% of its sales. Savvy use of social media has driven strong brand recognition and helped international sales to £7.5m last year.
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