Ben Francis, 27, started this fitness clothing brand in his parents’ garage in 2012. It has since gone global under the leadership of chief executive Steve Hewitt, 46, with its clothing and accessories now sold directly to consumers in 178 countries via 13 websites in multiple languages. The Solilhull company has grown by engaging its young fans online, with sponsorships of popular YouTube and Instagram ambassadors helping it reach a combined social media following of 112m. Sales hit £179.5m this year from its online channel only, up 74% from 2018.
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