Fast Track 100

Husband-and-wife team Andrew and Debbie Keeble, both 52, launched this North Yorkshire premium sausage, burger and meatball brand in 2004 after selling their previous sausage business, Debbie & Andrew’s. It targets a younger market with quirky products such as square, skinless and heart-shaped Valentine’s Day sausages stocked by retailers including Tesco and Waitrose. In 2014, Panoramic Growth Equity bought a 25% stake for £1m. The firm launched its first meat-free products in 2016, and in June it added pork sausages to its low-fat range, helping boost sales to £17.6m this year. In October it opened a £3.5m factory that makes more than 700 sausages a minute.

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Company details
CompanyHeck! Food
ActivityGourmet sausage maker
LocationNorth Yorkshire
Annual sales rise over 3 years92.48%
Latest sales £000s*17,594

If applicable:

* supplied by company † annualised figure