Husband and wife team, Andrew and Debbie Keeble, both 50, launched their premium sausage, burger and meatball brand Heck! Food, after selling their previous sausage business, Debbie and Andrew’s. The North Yorkshire manufacturer targets a younger market, with quirky products such as square, skinless, and Valentine’s heart-shaped sausages stocked in retailers such as Tesco, Asda and Morrisons. In 2014, Panoramic Growth Equity bought a 25% stake for £1m. The firm had sales of £5.7m this year.
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