The trend toward healthier lifestyles and consumer demand for ready-to-eat foods has helped Hedon Salads, a pre-packaged salad producer, grow sales from £2m in 1994 to £13m in 1997. In addition to being yuppie-friendly, Hedon is also the environments friend. “Leftovers for lettuce” is its latest innovation. It’s using salad waste, along with refuse from the local dump, to produce electricity to power its plant. “It really is reversing the food chain,” jokes chief executive Tom Salmon. The Humberside-based company counts J. Sainsbury and Tesco among its main clients.
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