Wine and whisky tastings at its Mayfair emporium have gone virtual through live online events, while Hedonism Wines has continued delivering its range of more than 10,000 wines and spirits worldwide. Key markets are America, Hong Kong and Singapore, with Asian demand for whisky continuing to grow; it stocks a 55-year-old Macallan priced at £145,000. Founded by Russian telecoms entrepreneur Evgeny Chichvarkin, 46, in 2010, exports hit £9.7 million in 2019.
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