This London firm uses 654 servers in 77 countries to hide the online activity of its 215,000 subscribers, helping them to safely surf the web in a local coffee shop, or evade online censorship imposed by repressive regimes. Hide My Ass! encrypts the identity, location and activity of the user, and says it has customers in every part of the world. The company was set up in 2005 by a teenage Jack Cator, now 25, and this year its sales grew to £10.7m. The firm recently launched a sister brand, Hide My Phone, which allows users to temporarily rent mobile phone numbers.
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