Giving one of Britain’s staple foods a makeover is the mission of Higgidy Pies, whose hand-made pies and quiches come in flavours such as Moroccan vegetable with feta and smoked salmon with pesto. Founder Camilla Stephens developed food products for the Seattle Coffee Company and Starbucks before founding the business in 2003. In 2006 she won a contest to supply the Sainsbury’s supermarket chain. Today the company produces 65,000 pies and quiches each week and sells them through retailers such as Booths and Waitrose. Sales grew 86% a year from £872,000 in 2006 to £5.6m in 2009, and the company is doubling its pie production facilities to keep up with growing demand.
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