This company promotes its products on its own television channel and sells them through call centres, as well as online and through retailers such as Tesco, Boots and Debenhams. It raised sales to £46.4m last year after expanding its product range. In addition to its own-brand items, it sells goods such as Nutribullet blenders, Xhose expandable garden hoses and Stompeez slippers featuring characters from films including Disney’s Frozen and Universal’s Minions. The Harrogate firm was founded in 2008 by serial TV shopping entrepreneurs Andrew Malcher, 45, executive chairman, and Jim Coleman, 46, chief executive. Earlier this year, private equity firm Endless acquired a majority stake for an undisclosed sum.
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