Malcolm Ogg and Dianne Clothier started their firm in 1994 on the kitchen table, making coat-of-arms keyrings for common surnames. When these proved popular, the couple expanded their range of impulse-buy gifts, sold at tourist sites. History & Heraldry now exports to 45 countries. Sales have grown 69% a year from £2m in 1998 to £9.6m in 2001, when the Rotherham company had 61 staff.
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