Tech Track 100

Every month thousands of holidaymakers relax in hotel rooms booked at discounted rates through Holiday Rooms Direct. With 40,000 properties listed on its website, the online travel agency offers a full range of accommodation, from budget apartments to luxury five star spa hotels.

The company focuses on European beach destinations, but also covers the USA, South Africa and Latin America, and provides holiday extras including airport transfers and car hire through partnerships with third parties such as and

The average value of bookings made through is £425 for a week’s stay, and the firm receives a commission each time a booking is made.

Based in Doncaster, the company is led by chief executive David Henry, together with founder and managing director Jennifer Davis, who set up the firm in 2003, aged only 23. Henry claims that a commitment to the highest levels of customer service and heavy investment in search engine marketing has resulted in phenomenal sales growth of 514% a year from an annualised £184,000 in 2004 to £6.9m in 2006.

Henry and Davis now plan to tap into the European market by opening a call centre in Ukraine in the near future. Other new initiatives include the development of city break products, which will be launched on the website later this year.

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Company details
CompanyHoliday Rooms Direct
ActivityOnline hotel agency
Average 3 year sales growth513.98%
Latest sales £000s*6,924

If applicable:

* supplied by company † annualised figure