Chris and Anne Fraser set up HotelConnect in 1993 to exploit changing tastes in the travel market. They realised that travellers who were not taking package tours wanted a range of hotel options to go with their scheduled flights, so they set about identifying previously untapped European accommodation. Diversification into business hotels and the growth of European short breaks, encouraged by low-cost flights, have helped sales soar 74% a year from £1.7m in 1998 to £9.2m in 2001, when the London company had 57 staff.
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