This online retailer grew profits to £6.3 million in the year to June 2020 after record demand in the pandemic. Its home salon brand, Mylee, saw sales increase tenfold after nail salons were required to close. Other brands include superfood retailer Pipkin, skincare line PraNaturals and beauty device seller Magnitone. Managing director Ben White, 42, founded the business in 2009. It now owns its entire distribution chain, including warehousing in China, allowing it to prioritise orders of essential items such as personal protective equipment.
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