Founded by Julian Hearn and former NHS dietician James Collier, both 48, Huel — short for “human fuel” — produces plant-based food products and powders that can be consumed as a meal. The pair used £220,000 from the sale of Hearn’s previous business, voucher site promotionalcodes.org.uk, to start the Hertfordshire company in 2015, and secured a £20m investment from venture capital firm Highland Europe in September 2018. It has sold more than 100 million meals in 90 countries, with about half its £71.6m sales in the year to July generated overseas. It has recruited more than 30 staff since March and launched a “Hot & Savoury” product range in September.
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