International Track 200

Julian Hearn and former NHS dietician James Collier, both 48, founded Huel — “human fuel” — in 2015 to produce plant-based food products and powders that can be consumed as a nutritionally complete meal. The pair secured a £20 million investment from venture capital firm Highland Europe in 2018, and have sold more than 100 million meals in 90 countries. Growth in the US, its largest overseas market, as well as on the Continent and in Japan boosted global sales to £39.8 million in the year to July. A third of its current staff have joined during the pandemic.

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Company details
ActivityNutrition brand
2-yr av intl sales growth pa208.68%
International sales £000s*39,800
Total sales £000s*71,640

If applicable:

* Supplied by company † Annualised figure