While walking across Dartmoor in a gale last year, Tim Jenner and John Lambert decided to restructure their technology company. Its Inceptor customer-acquisition software, designed to increase traffic flow to clients’ websites, was selling slowly and the pair decided to ‘hop the pond’ and try their luck in the more advanced American market. Three weeks later they were in Boston, interviewing recruits in their hotel’s lobby. On a Friday they hired Larry Cleary as chief executive and, by the following Monday, he had set up the first Inceptor office in Boston. Hyperlink had received an apathetic response from British venture capitalists but, in America, Jenner managed to raise £4m of backing for the new operation, valuing the company at £12.4m. Set up in 1994, London-based Hyperlink describes itself as a technology hothouse. Its three divisions – Hyperlink Interactive, a web-design agency, Hyperlink Marketing, a web-marketing agency, and Bodyisland.com, a health and fitness portal – were split off into separate companies this year. Sales have grown at 129% a year, from £358,000 in 1996 to £4.3m in 1999.
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