You can now play golf with Tiger Woods or star in movies such as Robocop on your mobile phone thanks to I-play, which develops games based on sports and films. Kevin Bradford founded the company in 1998 and since then the venture-capital firms Apax Partners and Argo Global Capital have invested a total of £27.5m. Brian Greasley, chief executive, joined from Apax in 2001. Expansion into America, the Continent and Singapore has helped sales grow 167% a year from £872,000 in 2002 to £6.2m in 2004, when the company made a significant loss.
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