Former AIM-listed Ideal Shopping runs two TV shopping channels and numerous internet spin-offs, selling everything from bird food to cruise holidays. Its flagship channel, Ideal World, sells branded electrical goods and own-brand products. The business came close to collapse in 2008, but chief executive Mike Hancox, 48, led a turnaround before Inflexion Private Equity paid £78m to take the company private in 2011. Profits hit £8.6m in 2012.
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