Profit Track 100

Former AIM-listed Ideal Shopping runs two TV shopping channels and numerous internet spin-offs, selling everything from bird food to cruise holidays. Its flagship channel, Ideal World, sells branded electrical goods and own-brand products. The business came close to collapse in 2008, but chief executive Mike Hancox, 48, led a turnaround before Inflexion Private Equity paid £78m to take the company private in 2011. Profits hit £8.6m in 2012.

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Company details
Year2014
Rank69
CompanyIdeal Shopping
ActivityHome shopping retailer
LocationPeterborough
Annual profit growth49.52%
Latest profits £000s8,593
Latest sales £000s142,576
Staff680
Founded2000
Websitewww.idealshoppingdirect.co.uk

If applicable:

* supplied by company † annualised figure ‡ profits = ebitda