Ideal Shopping is a multi-channel retailer selling everything from bird food to cruise holidays via four TV stations, plus websites and apps. Its flagship channel Ideal World sells branded electrical goods and own brand products. Private equity company Inflexion sold the Cambridgeshire firm to rival Blackstone last month in a £200m deal. Mike Hancox, 49, is chief executive.

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Company details
Year2015
Rank236
CompanyIdeal Shopping
ActivityHome shopping retailer
LocationPeterborough
Sales £m149.1
Operating profit £m10.4
Main shareholdersBlackstone (85%), management (15%)
Staff785
Founded2000
Websitewww.idealshoppingdirect.co.uk

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda