Michael Gietzen, 34, took over his father’s exhibition stand business in 2011 and has grown it into an international events agency. Projects range from outreach events, which sees the firm, located in East Sussex, run stands for the Royal Navy, for example, to large conferences and interactive “fanzones” at Formula E races. Sales hit £8.7m in August, about 60% of which came from international work. Identity’s innovative ways of engaging audiences, which include harnessing their data, have started to attract high-profile brands such as Google, ITV and Cisco.
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