Monopoly and Lemmings are just two examples of the games available on mobile phones thanks to Ifone. The company, co-founded five years ago by Morgan O’Rahilly and David Ward, develops, publishes and distributes games through a number of channels, including more than 100 mobile network operators in 50 countries, retail and internet portals, and handset makers around the world. The booming mobile content market, overseas expansion and licensing deals with Atari and Hasbro have boosted sales 358% a year from £173,000 in 2002 to £3.6m in 2004.
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