This Shropshire-based company likens the immersive spaces it designs and installs to stepping inside a giant virtual reality headset. Some of the world’s biggest brands — such as Microsoft and Mercedes-Benz — use its technology, which projects interactive media content into domes or cylinders, for experiential marketing campaigns or to boost workplace collaboration. Founded in 2007 by Colin Yellowley, 46, Igloo has also helped universities make online learning more involving by beaming a wraparound video conference feed into virtual lecture theatres. Dennis Wright, 65, co-founder of Tech Track 100 alumnus Digital Vision, is chief executive; he oversaw sales of £9m this year.
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