This London firm distributes a range of environmentally friendly skincare products through beauty salons across the world. Tracy Alpert, 52, set up iiaa in 1994 in her north London flat, with her husband David, 51, joining five years later. Since the onset of the pandemic, it has been providing virtual training sessions on its products to its stockists. Overseas sales grew to £8.8 million in the year to February 2020.
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