Southampton-based iMeta develops software that increases the efficiency of business processes and reduces costs. Its online voting system Mi-Voice was adopted by Southampton city council’s youth election project to increase turnout among young voters, and it is now used by 16 local authorities and numerous schools across Britain. Other products include an online mortgage point-of-sale and tracking system for a financial institution’s 24,000 intermediaries. The firm was founded in 2000 by Adrian Roe and Steve Strong using personal funds. Growth of 61% a year from £1.5m in 2004 to £6m in 2007 has been purely organic.