When you have to train a global sales force, you may find the job easier with training packages based on computer games. This was the brainchild of Richard Barkey, a strategy consultant at McKinsey & Co, who left to start Imparta in 1997. The company designs and licenses software that helps sales and marketing staff improve their skills. With customers such as O2, GE, HP and Kantar, a market-research firm, sales have risen 52% a year from £1.4m in 2002 to £3.2m in 2004.
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