While working in strategy at McKinsey & Co, Richard Barkey developed a series of training tools based on computer games in an effort to make training more fun. He took the concept with him to start Imparta in 1997. The company designs and licenses interactive software that helps sales and marketing staff improve their skills. Its customer base now includes General Electric, O2 and Royal Mail, and sales have risen 95% a year from £632,000 in 2001 to £2.4m in 2003.
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