Imparta provides sales, marketing and customer-service training to its clients. Its packages include a mixture of face-to-face workshops, computer-game exercises and role-play, along with coaching and impact assessment. Among its customers are General Electric, O2 and the WPP Group. The London company, led by chief executive Richard Barkey, now offers its services in more than 40 countries and builds partnerships with similar training companies overseas to help establish itself in new territories. International sales grew by 81% a year, from £702,000 in 2007 to £2.3m in 2009.
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