Inclarity claims to be Britain’s first commercial provider of telephone services over broadband internet connections. The company maintains that users can save 20% to 40% on traditional landline services while keeping their existing telephone numbers. Standard calling services still account for three-quarters of Inclarity’s business, and more than half of its revenue comes from a partnership with Asiacell in northern Iraq. Sales have grown 76% a year from £3.5m in 2001 to £10.7m in 2003.
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