Infectious Media’s technology has helped Kronenbourg target hot and thirsty internet-users in France, by using location and weather data to select digital ads specific to people surfing the net in areas of the country where the weather is warmer. By tailoring ads to individual consumers the London firm helps clients such as Sky and Waitrose convert ad views to sales. Founded by Martin Kelly, 39, and Andy Cocker, 43, in 2008, Infectious Media has worked on ad campaigns in more than 50 countries and has an office in Paris. Its algorithms process more than 40bn ad decisions each month and total billings were £18.4m this year.
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