Mobile phone users increasingly charge small items like car parking and coffees to their mobile phone bills, or deduct them from pay-as-you-go credits. Northampton-based InfoMedia has developed a platform that links the two sides of the transaction, the mobile-phone companies, such as EE and Etisalat, and the merchants, such as EA Games and various coffee chains. Led by chief executive Michael Tomlins, 36, the company has invested to ensure the platform is scalable. The growth in app and smart-phone use helped sales reach £12.8m in 2014.
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